Stair Ramblings | everything stairs

Archive for December 2009

Dec/09

26

Advertise or Die

A small business has a number of effective ways to advertise. Some are expensive (quarter page spread in the New York Times) and some are free (word of mouth).  Whatever approach that is used requires a cost. Even word-of-mouth may require business cards and phone book listings to get the potential client to your door. When the potential client calls they may request a brochure or, in today’s information age, a website to browse at a later time. 

So how do you spend hard earn dollars effectively?  That’s a tough question.  For Czuba Steel Works (CSW) the solution was in internet advertisement – specifically Google Adwords.  The Adwords approach allowed CSW to target their specific audience with the use of keywords. These keywords were a development process that was refined over a 3 month period.  The end result was an increase in potential clients that was unprecedented in CSW’s business history.

Searching for professional services through a search engine as opposed to traditional forms is a more active approach by the potential client. The potential client is actively looking for a solution where other forms of advertising they may use might resemble unexpected browsing (just happens to see your ad in a local paper) or settling with a limited number of potential choices.

Adwords is the middle ground for small businesses seeking exposure with a limited advertising budget. The added benefit of the paid-for exposure for CSW has been increased exposure as a whole with Google and other search engines. 

Google Adwords has been the difference of life or death for Czuba Steel Works and has shown the importance to us of effective advertisement.

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Dec/09

5

BLOG INTRO

Hello,
My name is Michael Czuba, owner and operator of a custom fine metal works company for 20 plus years.
The purpose of this blog hopefully, is to create a resource for other stair and small business people to discover and post useful and interesting information and articles relating to the shared experiences of running a small business, real examples of building and construction problem solving, cool and amazing pictures of projects we will call the “how did they do it?” category. I will also be inviting some of my suppliers to contribute articles about their special expertise and experience.
Here are a few of the topics we will be covering in the future:

*HOW TO CALCULATE THE RISE OF A HELICAL STRINGER
*MAHOGANY WHAT’S GOOD WHAT’S BAD
*BENDING HARDWOOD RAILING
*MYSTERIES OF A CURVED STAIR
*ADVERTISING FOR SMALL BUSINESS. “ADVERTISE OR DIE”
*BRONZE WELDING COLOR MATCH, POLISHING, PREHEAT
*CUSTOM CASTING AND FORGING “DOES ANYBODY DO THIS ANYMORE?”
*INSTALLING STAINLESS STEEL CABLE-”EASY AS IT LOOKS?”
*SMALL BUSINESS “HELP I NEED A MENTOR”
*SUPPLIER “A GOOD SUPPLIER CAN MAKE YOU A BETTER PROVIDER”

Don’t forget to send us the cool and amazing pictures for the “HOW DID THEY DO IT?” category.

Mike Czuba

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